I look at the examples of Clinton vs Sanders speeches and thought it is interesting how importance of certain words for each of the candidates colors their policy orientation:
People, country and American are favorite for Sanders, while Clinton also uses those words but clearly stress meaning of: America, family (and families), children (Sanders doesn't mention them at all). Note which one are abstract and which concrete!
Women issue seems equally important for both, but health, economy and working seems that Sanders uses only as an illustration.
The speeches are: Sanders victory speech in New Hampshire (source: Washington Post) and Clinton campaign rally speech in New York (source: Pilitico).
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